About SunSmart

Changing the lobster nation

Australia has one of the highest rates of skin cancer in the world. Each year over 2,000 Australians die from skin cancer, and two in three Australians will be diagnosed by the age of 70. It is the most common cancer diagnosed in Australia – and it can be almost entirely prevented with good sun protection.

Established in 1988, SunSmart is one of the longest running – and most successful – skin cancer prevention programs in the world. We are proud that our work has resulted in melanoma rates declining or stabilising in all age groups under 60 in Victoria. 

Jointly funded by Cancer Council Victoria and the Victorian Government, we are famous for our Slip! Slop! Slap! catch-cry, which has expanded to include Seek (shade) and Slide (on sunglasses). In recognition of our work, Cancer Council Victoria has been designated a World Health Organization (WHO) Collaborative Centre for Ultraviolet Radiation since 2004.

We provide leadership and innovation in skin cancer prevention and early detection using a multi-faceted approach. Through long held partnerships, community programs, mass media campaigns and advocacy, we support Victorians to be SunSmart, reducing skin cancer rates and saving lives.

A World Health Organization Collaborating Centre for UV Radiation

SunSmart program

Our world leading SunSmart program is dedicated to reducing skin cancer incidence, morbidity and mortality.

Meet the team

Meet the SunSmart team working tirelessly behind the scenes.

Media & communications

We provide trustworthy, credible and authoritative commentary on sun protection and skin cancer.


Read our frequently asked questions relating to skin cancer and sun protection.

Contact us

Got a question? There are a number of ways to get in touch with SunSmart.