Belinda's story

Our new campaign features Melbourne mum Belinda, who wanted people to better understand the personal cost of skin cancer.

Sadly, Belinda passed away of melanoma in 2016. But her message continues – be SunSmart for your health, for your family and for life.

Watch the campaign


Can you spot the signs?

Most skin cancer can be successfully treated if it is found early. Get to know your skin and what looks normal for you to help you find changes earlier.

Read our guide on the main types of skin cancer to help you understand what to look for.

Learn more


Don't wait for summer

Summer might be a while away, but SunSmart is urging those in the construction industry to start planning now for extreme UV.

Get involved by displaying posters on-site, holding a UV toolbox talk or updating your UV policy.

Learn more


Have you got our free app yet?

The SunSmart app helps you know when you do and don't need to protect your skin each day.

It's free for download on the App Store and Google Play.

Find out more

Welcome to SunSmart

Australia has one of the highest rates of melanoma diagnoses in the world. Two in three Australians will be diagnosed with skin cancer by the age of 70.

In Victoria, more than 90,000 skin cancers are treated each year. In 2015, 512 Victorians died from skin cancer, which is more than twice as many as the state road toll. It’s estimated Victorian public hospitals spend up to $55 million treating skin cancer each year.

But the good news is, almost all skin cancers are preventable.

SunSmart aims to reduce the burden of skin cancer in Victoria by promoting steps to prevent UV damage and find skin cancer early, at the most treatable stages. 

SunSmart works with primary and secondary schools, early childhood centres, workplaces, health professionals, local government and sporting clubs and other organisations to promote a healthy approach to UV exposure. This intensive community-level work is underpinned by state-wide media campaigns that communicate the SunSmart message and change broader social norms.

One of the program’s most successful media campaigns was launched by SunSmart and Cancer Council Victoria in 1981 featuring Sid Seagull. The iconic and internationally recognised Slip! Slop! Slap! campaign was successful in encouraging people to protect themselves from the sun. Sid had Australians slipping on long-sleeved clothing, slopping on sunscreen and slapping on a hat.

Today, the Victorian Health Promotion Foundation (VicHealth) and Cancer Council Victoria jointly fund the program. SunSmart has also been a World Health Organization (WHO) Collaborating Centre for UV Radiation since 2004.

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In the news

Melbourne mum’s heartbreaking plea to parents: be SunSmart for life

Friday 28 September 2018

A powerful new campaign launching today highlights the personal cost of skin cancer in an effort to get parents to increase their SunSmart habits.

Most Victorians in the dark about men’s high melanoma risk

Wednesday 12 September 2018

A new survey shows most Victorians are unaware of men’s high melanoma risk, despite men being more likely to be diagnosed with, and die from, the disease.

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