Warning for men over 45

Man on beach wearing sun protective hat and sunglasses

Twice as many Victorian men over the age of 45 are dying of melanoma than women the same age. Melanoma diagnoses are also 41 percent higher for men than for their female counterparts.1

Men spend more time outside during UV peak times, yet are less likely to use sun protection compared with women.2 Men are also less likely to go to their doctor, which could mean skin cancer is diagnosed at a later stage, when it’s more difficult to treat.

Research also shows that while more men than women over the age of 45 are using broad-brimmed hats for sun protection on summer weekends, men are lagging behind in their use of sun-protective clothing, sunscreen, sunglasses and shade.3

The good news is that you can reduce the risk of skin cancer at any age, whether you are 16 of 60, with good sun protection behaviours.

This summer, SunSmart aims to remind Victorian men over the age of 45 about the importance of sun protection and how to use it effectively, as well as early detection action.

The campaign will include both radio and online advertising from November 2014 to January 2015.

SunSmart would like to acknowledge Sinclair Dermatology for their contribution to this campaign.


  1. Thursfield V, etal. Cancer in Victoria: Statistics & Trends 2013. Cancer Council Victoria:Melbourne, Australia 2014.
  2. Volkov A, Dobbinson SJ. 2013–14 National Sun Protection Survey: Report 2. Sun protective behaviours and sunburn incidence on summer weekends among Australians in summer 2013–14. Centre for Behavioural Research in Cancer, Cancer Council Victoria:Melbourne, Australia, November 2014.
  3. Dunstone K. Summer 2013–14 online tracking survey results: Skin cancer prevention knowledge, attitudes and behaviours among Victorians aged 4569 years. Cancer Council Victoria: Research Report for SunSmart. Melbourne 2014.
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