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Campaign overview
The new SunSmart campaign has been launched off the back of research showing twice as many Aussie men as women die from skin cancer and men tend to be more complacent about sun protection despite knowing the risks. 79% of men surveyed agreed if they regularly protect themselves from the sun, they can avoid skin cancer. However less than half say that sun protection is part of their daily routine and less than one in three men used sunscreen and stayed in the shade on summer weekends.
Funded by the Victorian Government, the campaign aims to remind men about the dangers of UV and how easy it is to protect your skin to reduce the risks of cancer.
Our message is, if you cover something it lasts longer. The rule applies to your possessions and it also applies to your skin – at any age.
Key messages
- More than twice as many men as women die from skin cancer in Victoria each year.
- It’s never too late to start protecting your skin – whether you’re 6, 16 or 60 – protecting your skin at any age will help reduce the risk of skin cancer.
- Around 95% of skin cancers are caused by UV exposure. But the good news is it’s largely preventable using the five forms of sun protection.
- Men typically spend more time outdoors than women, and the new study is showing they’re also more complacent about sun protection. This puts them at much greater risk of skin cancer.
- If you work outdoors, use sun protection all year round as the UV damage is cumulative, putting you at much higher risk of skin cancer.
Please download any of the campaign content below and share as you see fit. Thank you for helping us reach more Victorian men with this important message.
Media release
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Campaign news articles
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Campaign video
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Campaign radio ad
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Social media headers
Social media posts
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- SunSmart is urging men to be more aware of their sun protection practices. Men are great at protecting their cars, decks and BBQs from harmful UV rays, but don’t always apply the same rules to themselves.
Watch Same goes for you and protect your skin when the UV is 3 and above with five forms of sun protection Slip, Slop, Slap, Seek and Slide.
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Many men don’t realise that sun protection is vital at any age. It’s never too late. So, whether you are 6, 16 or 60, give sun protection complacency the Slip, Slop, Slap, Seek and Slide whenever you are outdoors.
See the new SunSmart campaign, Same goes for you, and Be SunSmart. Save your skin.
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Our latest campaign shows a dad protecting household items he cares about such as the car, deck and barbeque from harmful UV. His young son then points out the irony that he’s forgotten to protect his own skin.
Adults, especially parents, are the best role model for kids. Show them you know what to do when the UV is 3 and above and set the example.
Be SunSmart. Save your skin. Watch Same goes for you.
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Even if you think the damage has been done, it’s never too late for men to boost their sun protection. Melanoma killed 270 Victorians in 2019 – twice as many men as women.
Have a look at the new SunSmart campaign and protect yourself for the people you love. Be SunSmart. Save your skin.
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Are you a man who works outdoors?
Spending long periods of time outdoors put you at higher risk of skin cancer because of the constant exposure to damaging UV. Our research shows men can be complacent with their sun protection which increases the risk further. If you’re not motivated to cover up for yourself, think about someone you care about, and do it for them.
See Same goes for you and Be SunSmart. Save your skin.
Images
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Poster
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