The Wes Bonny Story
'You know what to do, do it.'
The Wes Bonny Story tells the true story of a 26-year-young man who died of melanoma in March 2010.
Wes's story demonstrates that melanoma does affect young people. It also acknowledges that people may know how to protect themselves from the sun, but need to be more vigilant about sun protection.
Melanoma is one of the most serious cancers affecting young people and Wes's story is like that of any young Australian. He, with his family and friends, did things that many young Australians do, such as playing sport, going to the beach and enjoying the iconic outdoor Australian lifestyle.
The campaign features Wes's parents, brothers and friends who recount their experiences of Wes's life, diagnosis and death.
Wes's story closely reflects the facts communicated in the Dark Side of Tanning campaign. When Wes was 23 years old he was diagnosed with a melanoma of 1.4mm on his neck. The melanoma was removed but it was already in his bloodstream and later spread to his brain.
 View the full 90 second TVC |
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 View the 30 second TVC |
 View the 30 second TVC |
 View the 30 second TVC |
You can reduce your risk by protecting your skin when you're outdoors. Like most people, you probably know how to protect yourself from the sun. Wes Bonny's experience challenges you to be more vigilant about your sun protection behaviour.
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