Leave Your Hat On (1991-1992)
The Leave your hat on campaign showed people with lighter skin colour getting ready to head outdoors and enjoy the day. It was a lighthearted advertisement that used the hit song 'You can leave your hat on'.
The advertisement was aimed at younger people, and in particular young men, as research had continued to find they were most likely to place themselves at risk of skin cancer.
The television and radio campaign ran in summer 1991/92 and again in 1992/93. The media budget was over $500,000 for the two years. Evaluation showed that 63% of the Victorian population remembered the advertisement.
Latest news
Vitamin D deficiency: are you at risk?
Wednesday 16 May 2012
SunSmart is warning that certain parts of the population may be at risk of low or deficient vitamin D levels during Victoria's autumn and winter months.
SunSmart is warning that certain parts of the population may be at risk of low or deficient vitamin D levels during Victoria's autumn and winter months.
1 in 3 Victorians confused over how much sun is enough for vitamin D
Wednesday 16 May 2012
New research shows almost 1 in 3 Victorians think they need the same amount of sun exposure in winter as in summer to maintain their vitamin D levels, despite ultraviolet (UV) radiation levels being so much lower in winter in Victoria.
New research shows almost 1 in 3 Victorians think they need the same amount of sun exposure in winter as in summer to maintain their vitamin D levels, despite ultraviolet (UV) radiation levels being so much lower in winter in Victoria.
