Media campaigns
A strong media presence is the key to keeping SunSmart in the public arena. Our presence continues to be maximised by achieving an impressive amount of unpaid media exposure and limited paid advertising.
From the early days of raising awareness and providing sun protection advice, our media messages have evolved to meet public demand for harder hitting campaigns.
- Wes Bonny Testimonial (summer 2011–2012)
- Dark Side of Tanning summer campaign (November 2009 to early 2012)
- The Farmers campaign (March 2010)
- Clare Oliver's No tan is worth dying for campaign (2008)
- Go to the Protect yourself in 5 ways national campaign (2007–08)
- Tattoo campaign: Skin cancer its killer body art (2004–05)
- Timebomb campaign: Every time you get sunburnt you are putting a time bomb under your skin – time bombs that can turn into skin cancers (2000–01)
- How to remove a skin cancer campaign (1996–98)
- Leave your hat on campaign for a look at sun protection in the nineties (1991–93)
- Slip! Slop! Slap! Sid Seagull campaign (1980s)
A history of SunSmart media campaigns
For an overview of each campaign, how and why it was developed and outcomes achieved.
Latest news
Practice what you preach at the beach
Monday 23 January 2012
SunSmart is encouraging parents to role model sun safe behaviour after a new Australian study has shown that sun protection behaviour of children is heavily influenced by what their parents do to protect themselves from too much of the sun's ultraviolet rays.
SunSmart is encouraging parents to role model sun safe behaviour after a new Australian study has shown that sun protection behaviour of children is heavily influenced by what their parents do to protect themselves from too much of the sun's ultraviolet rays.
Tennis stars serve SunSmart message ahead of Australian Open
Monday 16 January 2012
Tennis stars, John Newcombe, Felix Mantilla and Alicia Molik are urging players and spectators to be SunSmart while enjoying the on court action at this year's Australian Open.
Tennis stars, John Newcombe, Felix Mantilla and Alicia Molik are urging players and spectators to be SunSmart while enjoying the on court action at this year's Australian Open.
