Media campaigns

A strong media presence is the key to keeping SunSmart in the public arena. Our presence continues to be maximised by achieving an impressive amount of unpaid media exposure and limited paid advertising.

From the early days of raising awareness and providing sun protection advice, our media messages have evolved to meet public demand for harder hitting campaigns.

• The Farmers campaign (March 2010) 
• The Dark side of tanning summer campaign (November 2009 to February 2010)
• Clare Oliver's No tan is worth dying for campaign (2008) [mpg 3M]
• Go to the Protect yourself in 5 ways national campaign (2007-08)
• Tattoo campaign: Skin cancer its killer body art (2004-05) [wmv 1.18M]
• Timebomb campaign: Every time you get sunburnt you are putting a time bomb under your skin – time bombs that can turn into skin cancers (2000-01) [wmv 1.23M]
• How to remove a skin cancer campaign (1996–98) [wmv 1.53M]
• Leave your hat on campaign for a look at sun protection in the nineties (1991–93) [wmv 1.49M]
• Slip! Slop! Slap! Sid Seagull campaign (1980s) [wmv 2.1M]

A history of SunSmart media campaigns

For an overview of each campaign, how and why it was developed and outcomes achieved.

Farmers campaign

Farmers campaign: Protecting your most important asset. You

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