In 1980, Cancer Council Victoria launched the Slip! Slop! Slap! campaign. It featured a singing, dancing Sid Seagull encouraging people to reduce sun exposure. This successful program was funded by public donations.
By 1988, SunSmart, a broader, multi-faceted skin cancer control program, had been introduced with support from the Victorian Health Promotion Foundation (VicHealth) and Cancer Council Victoria.
Today the sun protection message has expanded to Slip! Slop! Slap! Seek! Slide! We seek to influence individual sun protection behaviours, those with responsibilities for protecting others and broader environmental change. SunSmart has also taken a leadership role by promoting a balance between the risks of skin cancer from too much sun exposure and maintaining adequate vitamin D levels.
For: Melbourne, 13 Mar
Sun Protection required: 10:20 am to 4:40 pm
Alert: 7
Listen to the original Slip! Slop! Slap! song: It sounds like a breeze when you say it like that... [wmv 2.8M]