Future directions
SunSmart aims to continue building on our past successes. A strong research base provides us with clear direction for interventions that most effectively reduce skin cancer among Australians.
In coming years we will be:
- lobbying for increased funding for public education campaigns, especially television advertising
- investing in initiatives for adolescents and young adults given their low compliance with sun protective measures and higher sunburn incidence on summer weekends
- focusing on settings and activities where people mostly get burnt, including sport, water/beach-related activities and active and passive recreation
- improving environmental protection strategies, such as shade audits, options for built and natural shade and promoting the SunSmart UV Alert
- ensuring a tailored response with sections of the community more likely to be at risk of vitamin D deficiency
- continuing to deliver core activities such as working with schools, early childhood services, workplaces, local government and communities to ensure a health inequalities lens in activity design.
Resources, research and innovative strategies are required to address these challenges.