Future directions

SunSmart aims to continue building on our past successes. A strong research base provides us with clear direction for interventions that most effectively reduce skin cancer among Australians.

In coming years we will be:

1. lobbying for increased funding for public education campaigns, especially television advertising
   
2. investing in initiatives for adolescents and young adults given their low compliance with sun protective measures and higher sunburn incidence on summer weekends
   
3. focusing on settings and activities where people mostly get burnt, including sport, water/beach-related activities and active and passive recreation
   
4. improving environmental protection strategies, such as shade audits, options for built and natural shade and promoting the SunSmart UV Alert
   
5. ensuring a tailored response with sections of the community more likely to be at risk of vitamin D deficiency
   
6. continuing to deliver core activities such as working with schools, early childhood services, workplaces, local government and communities to ensure a health inequalities lens in activity design.

Resources, research and innovative strategies are required to address these challenges.

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